Crown Forklift History
Crown is a leading manufacturer of forklifts and material handling equipment globally, and their components are designed to meet the highest standards of quality, efficiency, and safety. UPS Forklift provides a variety of suitable components for your Crown forklift, covering everything you need for smooth operation, from engine components and filters to power transmission and hydraulic systems.
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Crown Equipment Corp. is a privately-owned family business and is the world's fifth-largest manufacturer of large industrial forklifts. Crown has a long history of providing high-quality products and services to its customers and is recognized as an industry leader in innovation and customer satisfaction.
Crown Equipment Corp., headquartered in New Bremen, Ohio, is the largest forklift manufacturer in the United States and ranks sixth globally. Crown also provides service and support for the company's products, including 85% of components designed and manufactured by Crown.
Crown's Material Handling Division offers a comprehensive product line that includes electric forklifts, gas forklifts, and internal combustion forklifts, pallet jacks, high-reach trucks, and a range of services to meet customer needs. Crown's products are used in various industries, including automotive, food and beverage, manufacturing, and warehousing.
Temperature Control Business
Crown was founded by two brothers Carl and Allen Dicke in 1945, in an old hardware store in New Bremen, Ohio. The company's goal was to manufacture temperature control devices for coal stoves. In 1945, James Dicke Carl's grandson joined the company.
Another New Market
In 1951, Crown began manufacturing and repairing mechanical and electronic components for private industry and government operations. Shortly thereafter, the company's status in this sector strengthened until, in 1957, Crown started producing forklifts. The company took a decisive turn, believing there was a demand for small high-quality forklifts in the material handling industry. Crown introduced innovative equipment, and these products became highly sought after immediately. The success in this early period eventually led the company to become the largest forklift manufacturer in the United States.
Export Sector
In 1966, approximately 9 years after introducing the first material handling equipment line, Crown expanded its business beyond the United States. The chosen location for this expansion was Australia, aiming to broaden the customer base for the company. With its regional headquarters in Sydney, Australia would become the leader in sales, service, and marketing for Crown in the Asia-Pacific region eventually. Two years after establishing its business in Australia, Crown entered the materials handling market in Europe. This began with the acquisition of a manufacturing plant located in Ireland, aimed at producing Crown's pallet trucks. In 1968, the company opened a new sales and service branch in London, near Heathrow Airport. The late 1960s to early 1970s marked a period of continuous growth for Crown in Europe.
Design Awareness
In the early 1970s, Crown produced the side-riding forklift, a highly distinctive and innovative design. Eventually, the design gained recognition, leading Crown to receive the "Design of the Decade" award from the International Design Society of America throughout the decade. Crown accumulated over 50 design awards for its material handling products. The company affirmed that its "ahead of its time" design philosophy continues to be evident in various products, such as the high-level reach truck series 5200S, which offers multiple configuration options.
Crown Equipment Corp. as of Today
Currently, Crown Equipment Corp. is led by James F. Dicke II, serving as Chairman and CEO, with James F. Dicke III as the President of the company. James F. Dicke III represents the fourth generation of the Dicke family to manage Crown North American headquarters located in New Bremen, Ohio, USA. The European, Africa, Middle Eastern and Indian headquarters are located in Munich, Germany. And the Asia-Pacific regional headquarters is located in Sydney, Australia. Crown has six manufacturing plants in the United States including New Bremen, Fort Laramie, New Knoxville and Celina, Greencastle and Kinston, North Carolina. Additionally there are international manufacturing plants in Sydney Australia, Suzhou China, Roding Germany and Querétaro Mexico. In addition to the electric forklift product line, Crown also has sales and service offerings managed by the company's global network of dealerships in nearly 100 cities worldwide.
